Cognitive Interviewing : (Record no. 75713)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01634nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140520s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761928041 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 001.433 |
| Cutter | Wil |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Willis, Gordon B. |
| 245 ## - TITLE STATEMENT | |
| Title | Cognitive Interviewing : |
| Remainder of title | A Tool For Improving Questionnaire Design |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | California |
| Name of publisher, distributor, etc | Sage Publications |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii;335 |
| Dimensions | 9x6 |
| 520 ## - Remark | |
| Summary, etc | The design and evaluation of questionnaires―and of other written and oral materials―is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use of verbal probing techniques, and how one can elicit additional information from subjects about their thinking and about the manner in which they react to tested questions. These tools help researchers discover how well their questions are working, where they are failing, and determine what they can do to rectify the wide variety of problems that may surface while working with questionnaires. |
| 546 ## - LANGUAGE NOTE | |
| Language note | ENG |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Interviewing |
| Topical term or geographic name as entry element | Cognition |
| Topical term or geographic name as entry element | Questionnaires - Methodology |
| Topical term or geographic name as entry element | Social surveys - Methodology |
| Topical term or geographic name as entry element | Social sciences - Research - Methodology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | HBCSE | HBCSE | Generalities | 2014-05-20 | 001.433/Wil | 19546 | 2014-05-20 | Book |