The Learning Trap: (Record no. 87510)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240221b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-9353452322 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 371.3350954/Sah |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saha, Pradip K. |
| 245 ## - TITLE STATEMENT | |
| Title | The Learning Trap: |
| Remainder of title | How Byju’S Took Indian Edtech For A Ride |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Juggernaut Publication, |
| Date of publication, distribution, etc | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii;257p. |
| Other physical details | pb |
| Dimensions | 5x8 |
| 520 ## - Remark | |
| Summary, etc | Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry. Pradip K. Saha broke most of the news stories about Byju’s. In this book, he offers a meticulous analysis of the company and its charismatic founder, alongside the history, the successes and the missteps, based on his reportage and deep research. This is a mustread for anyone interested in edtech, and in the dizzying rise and fall of India’s most famous unicorn. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Education |
| Topical term or geographic name as entry element | Education Technology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HBCSE | HBCSE | Education | 2024-02-21 | 371.3350954/Sah | 25488 | 2024-02-21 | Book |