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Qualitative research methods : collecting evidence, crafting analysis, communicating impact / Sarah J. Tracy.

By: Tracy, Sarah J [author.].
Material type: materialTypeLabelBookPublisher: Chichester, West Sussex, UK : Wiley-Blackwell, 2013Description: xvii, 350 p. : ill. ; 25 cm.ISBN: 9781405192026 (paperback).Subject(s): Social sciences -- Research -- Methodology | LANGUAGE ARTS & DISCIPLINES / Communication StudiesDDC classification: 001.42 Summary: "Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author's own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy "--Summary: "Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology"--
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Includes bibliographical references (p. [325]-340) and index.

"Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author's own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy "--

"Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology"--

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