000			01760nam a22001817a 4500
008			160718b xxu||||| |||| 00| 0 eng d
020			_a9780226891286
082			_220 _a300.723 _bWei
100			_aWeisberg, H F
245			_aThe Total Survey Error Approach
260			_aChicago _bThe University of Chicago Press _c2005
300			_aix; 389p. _c9x6
520			_aIn 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled "The New Science of Public Opinion Measurement". At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys - from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of errors and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process - from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles.
546			_aENG
650			_aSocial surveys
650			_aSocial sciences- Research
942			_cBK
999			_c84843 _d84843