000			01719cam a2200313 a 4500
999			_c86521 _d86521
008			110104s2011 ncua b 001 0 eng c
020			_a9780822344452
082	0	0	_a306.46 _bBal
100	1		_aBalsamo, Anne Marie,
245	1	0	_aDesigning culture : _bthe technological imagination at work
246	1		_aWomen of the world talk back
260			_aDurham _bDuke University Press _c2011
300			_axv, 288 p. _bill. ; _c24 cm. + _e1 CD-ROM (4 3/4)
520			_a The renowned cultural theorist and media designer Anne Balsamo maintains that technology and culture are inseparable; those who engage in technological innovation are designing the cultures of the future. Designing Culture is a call for taking culture seriously in the design and development of innovative technologies. Balsamo contends that the wellspring of technological innovation is the technological imagination, a quality of mind that enables people to think with technology, to transform what is known into what is possible. She describes the technological imagination at work in several multimedia collaborations in which she was involved as a designer or developer. One of these entailed the creation of an interactive documentary for the NGO Forum held in conjunction with the UN World Conference on Women in Beijing in 1995. (That documentary is included as a DVD in Designing Culture.) Balsamo also recounts the development of the interactive museum exhibit XFR: Experiments in the Future of Reading, created by the group RED (Research in Experimental Documents) at Xerox PARC. She speculates on what it would mean to cultivate imaginations as ingenious in creating new democratic cultural possibilities as they are in creating new kinds of technologies and digital media. Designing Culture is a manifesto for transforming educational programs and developing learning strategies adequate to the task of inspiring culturally attuned technological imaginations.
650		0	_aTechnological innovations
650		0	_aSocial aspects
650		0	_aTechnological literacy
650		0	_aCivilization
650		0	_aCreation
942			_cBK