000			nam a22 7a 4500
999			_c87510 _d87510
008			240221b xxu||||| |||| 00| 0 eng d
020			_a 978-9353452322
082			_a371.3350954/Sah
100			_aSaha, Pradip K.
245			_aThe Learning Trap: _bHow Byju’S Took Indian Edtech For A Ride
260			_aNew Delhi: _bJuggernaut Publication, _c2023.
300			_axxii;257p. _bpb _c5x8
520			_aByju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry. Pradip K. Saha broke most of the news stories about Byju’s. In this book, he offers a meticulous analysis of the company and its charismatic founder, alongside the history, the successes and the missteps, based on his reportage and deep research. This is a mustread for anyone interested in edtech, and in the dizzying rise and fall of India’s most famous unicorn.
650			_aEducation
650			_aEducation Technology
942			_cBK